Technology Is Changing The Global Landscape…
5 Reasons your business needs a brand video is linked to what is going on on the internet super highway… Technology is changing the global landscape and this transformation affects your business infrastructure. Accordingly, no matter what business you are in, the old ways no longer work while one thing remains true, it is harder to obtain and maintain market share today. So, how do we adapt? How can we compete?
Digital Video Is The Way To Go
Essentially, digital video is one of the most effective and powerful way to gain awareness and recognition. If you wonder what a video can do for your business, look no longer.
So, here are the 5 reasons your business needs a brand video… There are five ways a video can help you grow your brand, gain more customers and retain them:
- Increased Relatability & Trust
In fact, a brand video helps your audience (potential customers) identify and relate with your business. A video allows your fans to put a face to your business, and understand the nature of what you offer. People enjoy buying from people. The more they understand and get to know you, the more likely they will buy from you. Today, it’s all about your brand and what it represents.
- Reach More Potential Customers Through Social
Essentially, videos are the most shared piece of information across social media. If your audience thinks it is relevant to them, they are more likely to share it with someone who might find it useful. This is a great way to get more exposure and get more customers and passive income in the digital era. With a targeted message that enhances your organic reach, you can encourage new customers and keep them coming back, which gives you the ability to engage more people 24/7.
- More In Less Time
It is a fact that videos have more impact. Besides, they are processed by the brain 60,000 times faster than text. You heard me… 60,000 times faster. Really, in less time, you can give your audience more information they will actually retain because you are creating an emotional link. In addition, creating the story personalizes the experience, and personalization is key in this day and age. Also, the immersive quality of video helps you do that and while it is more passive, it is easy to engage with and help your customers stay with you longer.
- Stand Out and Be Counted
Certainly, in the digital landscape, videos are the thing… they have become more essential than ever before. In fact, the numbers speak for themselves: As a matter of fact, 90% of consumers acknowledge that a video helps them make a decision to buy a product or service. Also, 65% of executives who watch a work related video visit the website afterwards. Finally, 64% of people who visit a website are likely to buy after watching a video.
- Remaining Relevant
Indeed, companies are increasing their video library so they remain competitive. In fact, 71% plan on increasing their video budget. In other words, if you do not make a point to do this now, it is likely that your business will lose ground and market shares. So, do not become obsolete and set yourself up for success today and tomorrow. See what is going on with the audience.
For more information on how you can own your video library and build your digital assets, contact firstname.lastname@example.org.